It was an impressive performance for an Indian start-up that launched in India last year.
But now, the company is struggling to sell its new delivery service, a mix of direct and Uber-style ride-hailing apps that has some users disappointed.
The company’s new delivery app, called ML Express, is in preview mode at the moment, but there’s no sign of it getting off the ground in the next few months.
The company says it’s testing ML Express at the end of May, but has not yet announced when it will start rolling it out in full.
The new app was announced at the launch of ML Express in Bengaluru last week, and a few days later, the Indian government announced a new law aimed at making it easier for private companies to operate in the country.
The government is looking to simplify the rules for start-ups, which currently require an application from at least two other companies to be considered for investment.
It’s also looking to encourage more investment in start-Up India, a country of 3.2 billion people, with a budget of $100 billion in the current fiscal year.
It’s unclear how much the ML Express app will cost, but the service costs $9.99 per month and requires a two-day supply of a single smartphone or tablet.
This means the app is unlikely to get popular in India until it gets its price down to the $2.99 price point that Uber and Lyft are charging in other markets.
There are some benefits to having a cheaper delivery option.
According to Google Trends data, ML Express has a 2% share of the Indian smartphone market, and is a popular choice among Indian smartphone users.
The service also has a 3% share in Uber’s Indian app market, according to the data.
It will be interesting to see if the ML.
Express app’s adoption rate improves as the company tries to sell more in India, but it’s not clear that it will be enough to offset the costs of the new regulations.